Elevating Exercise Standards
Elevating Exercise Standards
Project Type
Website Redesign
My Role
UX/UI Designer
Visual Designer
Software Used
Figma
Umbraco
Client
USREPS
Approach
The project began with an extensive brand audit and competitor analysis to define a new visual direction rooted in sophistication and performance. The design system was applied thoughtfully across every touchpoint—product pages, educational content, and team features—ensuring a seamless, brand-consistent user experience.
Solution
The redesigned site features a refined, high-end aesthetic that’s both bold and elegant, appealing directly to competitive riders and professionals. Product categories were reimagined using a color-coded system—an intuitive, stylish solution that enhanced usability and visual cohesion. A new "Victory Team" page was reimagined to spotlight top-tier equestrians, building credibility and community around the brand.
The Outcome
The redesigned website successfully repositioned the brand as a premium player in the equine supplement space. With a refined visual identity and intuitive product navigation system, the site now delivers a seamless experience that appeals to discerning equestrians and reflects the high-performance nature of the products.
Tectyl
Corrosion Protection
Overview
Daubert Chemical set out to strengthen the digital presence of its Tectyl brand, a global leader in corrosion protection. The objective was to refresh the brand identity and build awareness through a stronger online experience that connects with modern audiences.
Software
Project Type
Visual Identity & Website Design
My Role
UX/UI Designer
