Solution
My approach centered on building a modern, polished brand identity that conveyed ChipShield’s strength and dependability. I aimed to craft a visual style that felt innovative and sophisticated while still resonating with engineers. By carrying this streamlined aesthetic through the website, social, and media ads, the campaign highlighted both the durability and forward-thinking nature of ChipShield.
The Outcome
The redesigned website successfully repositioned the brand as a premium player in the equine supplement space. With a refined visual identity and intuitive product navigation system, the site now delivers a seamless experience that appeals to discerning equestrians and reflects the high-performance nature of the products.
Elevating Exercise Standards
Elevating Exercise Standards
Project Type
Website Redesign
My Role
UX/UI Designer
Visual Designer
Software Used
Figma
Umbraco
Client
USREPS
Solution
My approach centered on building a modern, polished brand identity that conveyed ChipShield’s strength and dependability. I aimed to craft a visual style that felt innovative and sophisticated while still resonating with engineers. By carrying this streamlined aesthetic through the website, social, and media ads, the campaign highlighted both the durability and forward-thinking nature of ChipShield.
Chipshield
The Ultimate Overcoat
Overview
Daubert Chemical set out to strengthen the digital presence of its Tectyl brand, a global leader in corrosion protection. The objective was to refresh the brand identity and build awareness through a stronger online experience that connects with modern audiences.
Software
Project Type
Website & Marketing Design System
My Role
Lead Designer, Brand & Digital Presence Refresh
