Sweet Thing

Overview

Sweet Thing is a gourmet bakery specializing in cookies, cakes, and handcrafted treats. This freelance project focused on modernizing their digital presence while improving the end-to-end ordering experience.

I led the experience from structure through implementation, defining the site architecture, migrating from Squarespace to Shopify, and building the product and checkout systems. In collaboration with a visual designer, we evolved the brand expression to balance usability, flexibility, and a polished aesthetic.

Goal: Create a stronger foundation for Sweet Thing’s growing online business.

Outcome: Delivered a flexible ecommerce experience built to support a wider range of products and orders.

Project Type

Shopify Website Design & Development

My Role

Digital Project Manager & Web Designer

Software

Visual System & Brand Direction

This project was a collaboration with a visual designer, where the brand direction focused on a clean, playful aesthetic that highlights the bakery’s products.

My role centered on translating that visual direction into a functional system—ensuring consistency across templates, components, and interactions. I aligned the visual design with e-commerce needs, balancing aesthetic appeal with clarity, scalability, and ease of use.

Product Experience

I restructured the product experience to better support e-commerce, refining collection navigation and product detail pages to make offerings easier to browse and understand. This included clearer product groupings and flexible customization options.

Checkout & Ordering Flow

Building on the product experience, I focused on the moments that mattered most in checkout: delivery date selection, gift messaging, and a simpler purchase flow. Shopify's existing integrations couldn't support what we needed, so I coded these features directly into the theme myself — writing the custom logic and inputs for both. The result makes gifting and repeat orders easier, and checkout simpler overall.

Impact & Outcome

The redesign improved usability and created a more seamless ordering experience, while positioning Sweet Thing for growth on Shopify. This project reflects my approach to connecting design, functionality, and business needs—transforming a visually appealing site into a more effective e-commerce platform.